Clean Eatz Newest Strategic Partner: Heidi Arriaga
In July, the Clean Eatz Cafe in College Station, Texas, welcomed a fresh beginning under the leadership of Heidi Arriaga. As a local resident—and a woman with deep ties to her community and strong leadership skills—Heidi steps into this role with purpose, passion, and a clear vision for shaping the brand’s future.
Her journey is one many find inspiring: transitioning from military service to entrepreneurship and now expanding her impact through healthy food and wellness. Her plan? Not just to nurture the College Station café but also to bring Clean Eatz’s balanced food and community-driven mission to Katy, Texas, with her second location already being planned.
What Makes Clean Eatz a Strong Franchise Choice?
Clean Eatz stands out in the healthy fast‑casual space. Here’s why:
- Five Revenue Streams – Beyond the café menu—you’ll find grab‑and‑go meals, weekly meal plans, retail items (snacks, supplements), and catering. That variety delivers multiple income sources in one very compact footprint.
- Proven Financial Performance – The average unit volume (AUV) sits around $1.1 million. Combined with a high average ticket ($41), that’s powerful evidence of both customer demand and strong sales potential .
- Efficient, Manageable Model – Clean Eatz units are designed to be lean. With compact spaces (1,800 -2,200 square feet) and streamlined menus, minimal staffing demands and setup costs stay low, while quality remains high. The concept supports quality of life for owners without sacrificing profitability .
- Growth Momentum Across Key Markets – Since franchising began in 2015, the brand has expanded to 120+ locations in 23 states, building notable awareness and trust nationwide.
Honoring Service: Veteran Incentives at Clean Eatz
Clean Eatz recognizes the leadership, discipline, and community spirit that veterans bring to business. The franchise provides financial incentives on franchise fees for qualifying E‑5 veterans and above, including reduced franchise fees and favorable financing terms. This support speaks volumes about the brand’s values—and underscores why a veteran like Heidi, is welcomed with special consideration.
Dallas–Fort Worth: A High-Growth Frontier
Clean Eatz is actively pursuing expansion in the Dallas‑Fort Worth (DFW) area. With a population exceeding 8 million—adding about 365 new residents each day—DFW presents a booming demographic with rising demand for affordable, healthy dining options . The region’s rapid economic growth, high incomes, and limited competition in the meal‑prep niche make it a smart target for new Clean Eatz locations and underscore the brand’s strategic foresight.
For details on this new restaurant franchise opportunity, check out the special Dallas‑Fort Worth page or our video below:
Why Heidi Is the Right Leader at the Right Time
- Local Roots + Big Vision – As a College Station resident, Heidi already understands her community’s needs. Her goal to open a second location in Katy shows she’s not just content with a single store—she’s ready to replicate success and make Clean Eatz a trusted multi-unit franchise brand across Texas.
- Aligned With Clean Eatz’s Mission – The brand prides itself on “Changing Livez” through healthy choices, encouragement, and simplicity. Heidi’s leadership fits right into that ethos—grounded in serving others and making wellness accessible.
- Built‑in Support System – Clean Eatz backs its franchisees with comprehensive training (including corporate training, guidebooks, and on‑site grand‑opening support), plus ongoing operations and marketing help . That means Heidi isn’t going at this alone—she’s joining a network designed to succeed.
Looking Ahead
Heidi Arriaga’s Clean Eatz Cafe in College Station is already making a fresh start. As she prepares to grow into Katy, she embodies the spirit of expansion that Clean Eatz stands for: small-scale, smart, scalable growth rooted in wellness and community. The brand’s multi-stream revenue model, strong financial performance, national recognition, and veteran friendliness make it an appealing opportunity for driven, local entrepreneurs.
With Clean Eatz also eyeing key metro areas like Dallas-Fort Worth, the future looks bright—not just for Heidi, but for the brand and its surrounding communities. Together, they’re proving that clean food, smart business, and community care can build something truly meaningful.